GROHE is taking its innovations straight to its customers across Europe and the Middle East, and this month celebrates it 100,000th visitor to the GROHE Truck Tour – a customer from Saudi Arabia.
- With a total of four mobile showrooms, GROHE has been on the road in Europe and the Middle East since March 2017
- So far, the XXL trucks have covered approximately 150,000 kilometres in 33 countries
- The UK tour started this month, with a first successful stop at Birmingham’s Homebuilding & Renovating Show
GROHE, the world’s leading manufacturer of sanitary fittings, welcomed the 100,000th visitor to its Truck Tour through Europe and the Middle East. GROHE employees congratulated Muneem Al Fashtaki in front of the GROHE XXL truck in Jeddah, Saudi Arabia. The sales manager of Al Falaj Trading Est., a medium-sized distributor of the region, visited the mobile showroom in order to find out about the latest GROHE innovations. To mark the significant milestone, he received a token gift of a GROHE Power & Soul shower set that enables the user to switch between four different spray patterns via one click.
Distance corresponds to more than three circumnavigations of The World
Since March 2017, GROHE has been on the road in Europe and the Middle East with a total of four mobile showrooms. So far, the trucks have covered approximately 150,000 kilometres in 33 countries. The current route equates to more than three circumnavigations of the world. Inside the trucks, private and professional visitors can gain insights into GROHE’s latest innovations, test the products and take part in open trainings. For 2018, more than 800 events are planned.
For more information, please visit trucktour.grohe.com