This summer, from Thursday 29th August to Sunday 1st September, GROHE will be making its debut at the UK’s largest air festival and well-loved family event, Bournemouth Air Festival. As a major event and stop off as part of its 2019 Truck Tour, GROHE will use the picturesque seaside setting to launch a campaign focused around sustainability across the four days.
GROHE is taking the concept of its Truck Tour one step further this year by not only welcoming passers-by onto the truck to showcase its display of products but also by pledging its stance against single-use plastics by hosting a number of sustainable activities throughout the event. GROHE will be offering visitors to the show the chance to rehydrate by sampling filtered and chilled still or sparkling water courtesy of its GROHE Blue Home Watersystem, a system that has been designed to help eliminate the need to purchase single-use plastic bottles. Brand ambassadors will also be leading beach cleans at the show’s coastal location and incentivising visitors to join in on the action to conserve the surrounding beaches and ocean. According to Greenpeace, an estimated 12.7 million tonnes of plastic ends up in our oceans each year – that’s a truck load of rubbish a minute. GROHE will also be celebrating its presence at the event with a Master of Ceremonies who will be hosting a variety of games for visitors of the event, with fantastic prizes to be won.
“As a brand, we are committed to shaping the future of water”, says Chris Penney, Training Manager at GROHE UK. “Not only is it our aim to do this through forward-thinking product designs and innovations but also from the perspective of tackling the global plastic crisis. We love the affinity of this seaside town event with our own brand sustainability messaging and want to use our presence at the event for a much greater purpose. For events like this to continue to be successful and enjoyed, there needs to be an awareness and care taken towards the surrounding location. Our GROHE Blue WaterSystems are all about cutting the amount of single-use plastics we use as consumers and providing delicious filtered water from the tap. Our team will continue to expand on that message at Bournemouth Air Festival by encouraging visitors to remove, reduce or recycle their plastic, both at the event and as an ongoing part of their everyday lifestyles”.
GROHE’s environmental focus complements the resort’s ‘Leave only Footprints’ initiative which encourages visitors to recycle their rubbish and use the seafront bins provided, and the air festival’s ongoing commitment to encourage festival goers to reduce their waste and make greener choices. This year organisers are even looking at ways of boosting their green credentials to become the first UK air event to off set the carbon footprint of displaying aircraft!