With stunning looks, professional design and the stamp of approval from a world-renowned chef, the Michel Roux Jr. Kitchen Collection by Moores has gone from strength to strength in the housebuilder market since its launch in 2017. Today, it is specified on exciting projects nationwide; from the WhatHouse? Award 2018 winner Duchy Homes Cygnet Gardens Development, to penthouses in Central London.
Following continued investment into the brand and on-going consultation from Michelin-starred Chef, Michel Roux Jr., British kitchen manufacture Moores is now delighted to unveil two new colours available for housebuilders in 2019: Prouve White Gloss and Grey Gloss, complementing the current range of organic woodgrain finishes and muted, understated, classic colours.
This new colour announcement follows Michel Roux Jr’s visit to the Moores factory in Wetherby, West Yorkshire earlier this year where he spent one-on-one time with the highly qualified teams that work on the collection. During the visit, Michel Roux Jr. met with different departments and even learnt how to expertly spray cabinet doors in the Moores factory.
Julie Holliday, Head of Marketing, Moores comments: “R&D into current consumer and design trends has shown us that white and grey consistently offer the neutral, classic and timeless canvases that homeowners at the prestige end are looking for. For them, it’s about understated elegance, creating a calming environment in which they can unwind at the end of the day, feeling the stresses leave their body as they turn to the relaxing pastime of cooking. These owners are more than just cooks however, they are chefs in their own kitchen, inspired by the cuisines they have tasted over the years. They now want to recreate these dishes for their friends as they gather around the kitchen island for social occasions. This is the lifestyle we are offering with the Michel Roux Jr. Kitchen Collection.
Michelin-starred Chef Michel Roux Jr comments: “Whether you want to just enjoy a glass of wine and delicious mezze with friends or host a full-scale dinner party, my kitchen collection is designed to equip you with the tools to become a chef and entertainer within your own home. For me, it’s about taking time in the joy of cooking and feeding your loved ones with good, delicious, unfussy food. But to get the classics right you need to be organised. The kitchen has the very best layout; extra deep drawers and large larders for fresh produce. It’s a kitchen that can live up to the demands of the most discerning chef.”
The Michel Roux Jr. Kitchen Collection is a premium, bespoke offering for housebuilders, designed by Moores after industry insights revealed a growing need for a professional-inspired kitchen for luxury developments. It delivers incredible attention to detail, from clever storage ideas to high-end design and offers a unique and striking solution for the premium end of the market.