Chelsea Loft by Day True

by Francesca

Appointed by a property developer to transform a top floor Chelsea townhouse into a light, airy and functional space, Day True applied its unique vision and design capabilities to create a practical and visually alluring apartment.

With a brief to maximise natural light, using soft and neutral colours, but with a quirky twist to wow potential buyers, Day True reconfigured the space, sticking to the client’s budget, yet not sacrificing on high-quality design.

Not wanting the kitchen to be a focal point of the living area, Day True opted for a handle-less look with pocket doors in the same shade as the walls to blend the kitchen in seamlessly. A marble worktop and splashback added a touch of character, yet remained neutral and complemented the interior of the room. Positioned to make the most of the expansive views over London, integrated benches completed the dining area to maximise storage opportunities in the compact space. Soft furnishing in pops of blue, pink, green and yellow finished the living room, adding a playful and contemporary twist.

Day True added further value and space to the property by transforming the terrace into a utility area with a cloakroom. Enhancing the townhouse’s practicality without compromising on layout, the new rooms have been cleverly designed with pocket doors, compact furniture solutions and recessed shelving to make the most out of the new square footage.

Originally located outside the property down a set of stairs, the new wetroom is contemporary with a pastel and monochrome scheme. With storage a key consideration, a large wall-hung vanity unit stretches almost the entire length of the bathroom. A hidden cupboard was positioned above the WC, making the most out of the otherwise dead space above the cistern. Open shelving allowed for the client to add a few personal touches and a large Crittall style shower screen was used to zone the showering area.

Sticking to the company’s ethos, that good design should be available to everyone, Day True was able to combine its distinctive approach to spatial planning, design and functionality with a desire for enhancing lives and industry-leading products to deliver a property packed with creativity and added value.

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