GROHE returns as Official Shower Partner of Tough Mudder for 2020

by Francesca

GROHE is set to return as the Official Shower Partner for Tough Mudder 2020 following its hugely successful and aptly titled #ShowerOfChampions campaign last year. As health and safety remains a top priority for both Tough Mudder and GROHE in the wake of COVID-19, the remainder of 2020 will see participants tackle Tough Mudder Challenges, a brand new, monthly virtual fitness adventure which will test strength, stamina and camaraderie.

This new way of taking part has been engineered to recreate the incredible sense of accomplishment and euphoria felt by participants after completing a Tough Mudder course, all from the safety and comfort of their own back garden. Last year, GROHE took over the iconic Augustus Gloop obstacle and continued the fun after the event by inviting participants to rinse off at the GROHE #ShowerOfChampions photo wall and, while doing so, strike their most prize-worthy poses. The Mudders who delivered the most impressive pictures were announced as the winners of GROHE bathroom products through a highly engaging digital campaign that reached hundreds of thousands on social media.

This year’s Tough Mudder Challenges will feature a dedicated GROHE activity each month, inspired by the brand’s joyful approach to water innovation. GROHE’s activities will kick off in August, starting with a sit-up challenge with the added twist of being simultaneously soaked with water. Challengers are encouraged to capture and share their efforts and accomplishments on social media using the hashtag #showerofchampions. Each month, GROHE will reward the Challengers who share the most epic and inspiring shots with equally epic prizes; ranging from a real life shower of champions, GROHE Euphoria SmartControl, to a variety of other prizes to freshen up the kitchen and bathroom.

“Last year, GROHE was the first ever kitchen and bathroom brand to partner with Tough Mudder and we were over the moon with the results, from the engagement with our products and team at the events to the engagement with our hashtag #showerofchampions on social media,” comments Ebru Bircan, Marketing Activation Manager at GROHE UK. “For us, this sponsorship is about being affiliated with the passionate and hardworking ethos of both Tough Mudder and the driven, adventure-seeking participants who take part. Although COVID-19 has meant that this year’s events will look a little different, the Tough Mudder team have worked tirelessly with our support to ensure that the participants will not be disappointed by what’s in store.”

If you think that you’re up to the Challenge, visit the Tough Mudder website to find out how you can take part and follow GROHE UK’s social media channels to watch this year’s activities unfold.

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