Our natural circadian rhythm is vital in ensuring general wellbeing, affecting everything from our all-important sleep patterns to the molecular clocks that regulate the timing of our cellular activities. Keeping this rhythm in check, means we not only feel better but also perform better too, hence companies and organisations are keen to ensure they provide the right environment for their workers, with the correct lighting playing a big part in this. Having good lighting in stores too has been shown to create a better shopping experience for the customers, leading them to purchase more.
Modern day living can play havoc with this natural rhythm as we have learnt to rely on artificial stimulants such as caffeine and artificial lighting, hence it is important to make sure our lighting at least, works as best as possible for our natural well-being. Studies have shown that spending time in the great outdoors greatly helps our natural circadian rhythm, bringing huge health benefits, whilst helping to reduce stress and increase productivity. Unfortunately, it’s not always possible to be exposed to natural light, therefore, the perfect way to replicate this is by having sufficient lighting indoors.
Incorporating an elegant shade such as those from our glass range, helps to create a soft glow that replicates that of natural lighting. Pair with a dimmable lighting switch, which allows you to adjust the settings throughout the day.
One such project we worked on was with natural fragrance and skincare brand, The Bath House. As a brand with nature and well-being at the centre of their ethos, they wanted to ensure that when customers entered their shops, they felt relaxed and welcomed, connecting with their brand in a sensory way. They recognised that high quality lights bring a luxurious feel to interiors and are crucial to setting the tone and vibe of a room. They selected our exposed filament bulbs and glass pendants to contrast against their dark wall, whilst giving a natural look. The company understood the relationship between nature and people’s natural circadian rhythm; hence they selected our handcrafted lights made from natural, raw materials which made the ideal accompaniment to their natural environment and unique products.
Image Credit: The Bath House – @thebathhouseshop | Industville – www.industville.co.uk