GROHE Blue water system nominated for the German Sustainability Award Design 2021

by Francesca

German Sustainability Award Foundation awards prize for sustainable design for the first time

  • As a resource-saving solution, GROHE Blue reduces water consumption, CO2 emissions and plastic waste
  • Tackling the global plastic waste problem is an important component of GROHE’s sustainability strategy

Having already been nominated for the 13th German Sustainability Award for companies in July, the global brand for complete bathroom solutions and kitchen fittings is now delighted to be nominated for the first German Sustainability Award Design 2021 for its GROHE Blue water system. A top-class jury of experts will decide on the finalists at the end of September. The winner will be announced at the German Sustainability Award ceremony on December 4th 2020 in Düsseldorf.

For the German Sustainability Award Foundation, design is a central factor for change as sustainable design makes an important contribution to the transformation towards a sustainable society. This new award honours these contributions and provides examples for consumers who are looking for sustainable alternatives.

“I am proud that not only our commitment to sustainability, but also our resource-saving product portfolio is receiving so much recognition,” says Thomas Fuhr, COO Fittings LIXIL International and Co-CEO Grohe AG. “Our GROHE Blue water system makes a major contribution to greater sustainability along the entire value chain and helps consumers lead a more sustainable lifestyle by enabling them to avoid plastic bottles. Along with our Less Plastic Initiative and cooperation with Pacific Garbage Screening, GROHE Blue is thus an important element in our fight against the global plastic waste problem.”

Sustainable water enjoyment with GROHE Blue The GROHE Blue water system provides chilled, filtered and, if desired, carbonated water straight from the kitchen tap – with a perfect taste. Thanks to this intelligent functionality, GROHE Blue is a resource-saving solution that not only reduces the ecological footprint, but also enables consumers to live more sustainably because it does the following:

  • saves water: Up to seven litres of water is needed to produce one litre of bottled water.
  • reduces CO2 emissions: Up to 600g of CO2 are emitted in the production and transport process of one litre of bottled mineral water. By using the water source in your own kitchen, CO2 emissions are reduced by up to 61% per year – and you also save the trip to the supermarket.
  • eliminates the need for plastic bottles: According to Deutsche Umwelthilfe (Environmental Action Germany), a family of four uses 800 single-use plastic bottles.

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