Hygiene now features as top consideration for kitchen and bathroom designers, says GROHE

by Francesca

New approach to the topic of hygiene will significantly change the design landscape for retailers in the future
• Specification of products expected to significantly change going forward as employers and consumers look for peace of mind at home and work
• GROHE has seen unprecedented demand in the UK for its touchless and infra-red taps as spotlight moves from design to hygiene since January of this year.

Leading global kitchen and bathroom supplier GROHE has reported unprecedented demand for hygienic touchless taps in the wake of the coronavirus crisis. At a time when the pandemic has pushed the everyday necessity of hand washing into the spotlight, it would seem finding solutions to optimise hygiene in both the workplace and at home is spurring the demand. Leading figures within the design community are also considering how hygiene will come to the fore in the interior spaces of the future.

Coen van Oostrom, Founder and CEO of EDGE, a company that specialises in developing a new generation of buildings that focus on the health of people and the planet, predicts that new health measures will play a key role in a new generation of workplaces.

“Together with sustainability, health will define the way we build and design homes, offices and places where people meet. Touchless products and speech-driven technology will play a key role in making healthy and safe offices. Consumers will want to minimise contact to surfaces as much as possible”.

Having specified the healthcare, hospitality and commercial sector for many years, where hygiene-optimised products are already far more commonplace, GROHE is braced for the vast changes ready to hit the mass marketplace.

“With our wide range of touchless and hands-free products, we at GROHE have the right response to the increased need of hygiene in sensitive areas such as kitchens and bathrooms”, says Jonas Brennwald, CEO LIXIL Water Technology EMENA, Deputy CEO Grohe AG. “Currently, we can say that we are already experiencing a higher demand for our hygiene enhancing products – from both our private and business customers.”

In the UK market, the transition to a more hygiene-focused workplace and business environment has already been in motion since the beginning of the year. Elina Enqvist-Twomey, Category Manager at GROHE UK says:

“Feedback from the commercial market in the last three months tells us that hygiene is top of the agenda for specification, with a large proportion of projects specifying more hygiene-focused products such as infra-red taps , infra-red flush plates, and shower toilets. In recent weeks, we have seen an increase in customers purchasing infra-red taps as a result. Likewise, in the kitchen, several of our tap designs which use advanced technologies to minimise physical interaction with the handle of the tap itself such as our SmartControl kitchen mixer and Zedra Touch range have also seen an increased interest. When the industry returns to a sense of normality, we expect the increasing scrutiny of hygiene in the workplace and public buildings to continue. This pandemic has encouraged all of us in some way to rethink our hygiene practises and consider new lengths to protecting ourselves and those around us.”

And it is not just the commercial market that will evolve in the wake of coronavirus. GROHE’s Head of E-Commerce at GROHE UK, Phil Dixon, explains how consumer purchasing behaviour has changed over recent

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