The Automatic Door Suppliers Association (ADSA) marked its 40th anniversary year with another hugely successful charity golf day at Branston Golf & Country Club – despite a storm threatening to derail the event just days before.
Thirty-one teams – 124 golfers in total – teed off, while a further 35 delegates joined the daytime conference and 180 guests attended the evening dinner.
This year, the sporting fixture was combined with CPD sessions for non-players, which included an HR briefing from Sue Hatton, of Pickerings Solicitors, alongside industry-focused updates.
Despite wild weather earlier in the week, the resilience of the Branston greenkeeping team enabled the day to go ahead as planned. A tree had been brought down on the 18th green and damage to the course’s water pumping system meant emergency remedial action was required to save the day.
“It was touch and go for a while,” said Ken Price, ADSA Managing Director, “but storm clouds had a silver lining. The club reimbursed a proportion of our fees and we felt it was only right to share that good fortune by adding a twist to our charity donations.
“Over the years, the bid to win the ADSA Cup has become increasingly competitive but people showing up in numbers and taking part is ultimately what makes the day so successful. That’s why we decided that the team finishing last should also be winners, with an extra donation to their chosen charity,” he explained.
In total the 2025 event has raised £8,500 for a range of deserving charities.
All Round Securities, from Bolton, took first place and nominated the Royal British Legion, which will receive £2,000.
RTR Services, of Wakes Colne, Essex, finished last but walked away as the ‘losing’ winners, with £500 for the Huntington’s Disease Association.
Other beneficiaries include the Lighthouse Construction Industry Charity, which supports mental health and wellbeing initiatives aimed at preventing suicide among young people working in construction, the Motor Neurone Disease Association, West Midlands Air Ambulance, Golfantics and St Giles Hospice which will share £4,000 between them.
Added Ken: “ADSA’s annual charity golf day continues to bring together members and industry partners in support of important causes – proving once again that teamwork and community spirit can weather any storm.”
