• GROHE customers can choose from a wide variety of brassware colours and finishes to create a customised bathroom space.
• GROHE has expanded the Colour Collection with two new matte black finishes.
• The innovative coating and Physical Vapour Deposition (PVD) technologies offer ultimate longevity.
• Coordinated bathroom concepts are now possible thanks to matching colour options across all product categories.
The world is unique, and so are our needs when it comes to our living environment. More than just a personal space in which we take time for ourselves to indulge in self-care rituals, the bathroom is now also somewhere we want to reflect our personality and design preferences. The desire to express our individuality within our home is increasingly amplified by social media, as we are surrounded by interior design inspiration that makes us want to freshen up the colour scheme in our homes and bathrooms. But when it comes to fittings like taps, timelessness and quality play a major role in the choice of colour.
“Consumers are becoming more design savvy and are looking for bathroom solutions that, in addition to addressing their needs in terms of convenience and functionality, allow them to make a design statement. With our GROHE Colours Collection, as well as the newest colours Matte Black and Phantom Black, we are giving consumers and professionals a curated palette to let their creativity flow. At the same time, they can be sure to enjoy their bathroom for a long time thanks to the classic colour selection and surface quality”, says Benjamin Kraus, Leader, Categories, LIXIL EMENA.
Long-lasting freedom of choice: GROHE Colours Collection
Taps are one of the most frequently used products within the home. That’s why GROHE, a leading global brand for complete bathroom solutions and kitchen fittings, is paying extra close attention to the durability of its surfaces, to make sure these stand the test of time.
For the durable, beautiful yet classic products in colours that range from SuperSteel, through Cool Sunrise to Warm Sunset and Hard Graphite, GROHE relies on a technology which originates from the aerospace industry: Physical Vapour Deposition (PVD). During the first step, the pre-treatment, the components are carefully cleaned and heat-treated in an oven where the plastic components undergo a degassing process. During the second step, the PVD coating is applied. This process takes place in a high-vacuum environment and itself consists of three steps: First, the substrate is cleaned again, then the base coat is applied, followed by the paint coat.
PVD results in finishes three times harder and ten times more scratch-resistant than galvanized finishes, while the process also allows for GROHE to deliver a broader range of colours
The most elegant shade of all: matte black
As a perfect contrast to the shiny-white and chrome bathroom concept, a matte black finish creates a sophisticated, balanced appearance. GROHE now offers the new go-to color in two variants.
As part of the GROHE QuickFix portfolio, Matte Black products are the ideal economical choice for everyday use at home and can even be installed by DIY enthusiasts. Thanks to the durable GROHE Powder Coating technology, Matte Black convinces with advanced resistance against corrosion, fading and scratches.
Phantom Black is the more premium option, supported by the GROHE Professional sub-brand. Thanks to a lacquer-coating technique, all GROHE Phantom Black products have been enhanced to be more durable, as well as being more resistant against corrosion, fading and scratches than Matte Black variants treated with powder coating. In addition, Phantom Black is more repellent to visible fingerprints resulting in it being easier to maintain and therefore requiring less cleaning – perfect for busy environments.
The GROHE Colours Collection, as well as the new Matte Black and Phantom Black, are available across the full suite of bathroom categories, including taps, showers, thermostats and flush plates which are also available as glossy black variants and accessories. Ensuring a coordinated design concept that lasts.
Find out more about how the distinctive GROHE quality on our digital experience hub GROHE X.
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