Laura Ashley enters new partnership with Graham & Brown

One of the world’s best-loved home and lifestyle brands, Laura Ashley is pleased to confirm its new partnership with the UK’s leading wallpaper and paint manufacturer, Graham & Brown.

Graham & Brown, who has established manufacturing roots in the UK, will be exclusively supplying Laura Ashley paint, wallpaper, and murals from Spring 2021. The new Laura Ashley range has been developed at Graham & Brown’s Blackburn HQ and will be sold through their distribution in over seventy-five countries and through its divisions in the UK, North America, France, Holland, and China.

Alan Kemp, Head of Brand Marketing at Graham & Brown said:
“We are delighted to be partnering with Laura Ashley and launching the collaboration in our 75th anniversary year. Both brands are synonymous with design authority and high-quality production values, as well as sharing a strong British heritage. We look forward to growing the relationship and supplying the Laura Ashley customer with a wonderful selection of wallpaper, paints, murals, and wall art.”

Poppy Marshall-Lawton, Head of Brand & Partnerships at Laura Ashley said:
“It is so exciting to be able to relaunch the wallpaper and paint collection with Graham & Brown. The partnership combines Laura Ashley’s rich design heritage with Graham & Brown’s expert manufacturing. Graham & Brown produce truly wonderful products and we cannot wait to showcase some of our fabulous new murals and exciting new designs inspired from our archive, alongside some of our best-selling wallpaper prints. We are thrilled that this partnership means we are working with a family run brand that has established roots of manufacturing in the UK. We know our customers, old and new will be as delighted as we are with our new home range.”

Laura Ashley Home will be available in selected NEXT stores nationwide and via both lauraashley.com and next.co.uk from Spring 2021.