Lemon and Lime interiors announces hat-trick company expansion

by Francesca

HOME STAGING expert Lemon and Lime Interiors has announced a “triple threat” business expansion featuring the launch of its new associate programme, the appointment of two new team members and the doubling of its Derbyshire-based warehouse facility.

As part of its innovative service offering, Lemon and Lime Interiors’ newly launched associate programme will equip ambitious entrepreneurs and those interested in the industry with everything they need to succeed. The programme will help to accelerate each entrepreneur’s business aspirations by associating them with the well-established and respected Lemon and Lime Interiors brand.

This period of rapid expansion for the firm – owned by the property staging expert Elaine Penhaul – follows a successful year for the business in 2020, which saw the launch of its virtual home staging service, market insight data app and Amazon bestselling book despite the uncertainty of the property market amid the pandemic.

Elaine, who started home staging in 2012 and set up the company in 2015, said: “Our exciting new associate programme will enable members to not only grow their business through access to our in-house expertise and extensive portfolio of high-quality furniture, but they will also benefit from our vast connections with estate agents, suppliers and vendors alike. Following a two-week intensive training programme, our approved associates will also be able to utilise our tried and tested pricing model, extensive market data and network of coaches and business support experts.

“Despite its huge success abroad, the home staging industry in the UK is still a fairly small community – therefore it is a real honour for us to be able to support like-minded individuals who are interested in taking their first steps into the market. When they join the Lemon and Lime team, our associates will be provided with support every step of the way, from quoting through to completing sales.”

Accompanying the launch of its associate offering, the firm has also expanded its headquarters based in Melbourne, Derbyshire, almost doubling the size of its furniture warehouse to nearly 10,000 sq ft and appointing two new team members. To meet the continued growing demand for home staging projects, Roxanne Godfrey has joined the firm as a new stylist and installation lead, with Molly Crawford also joining the business in a design and project support role.

Roxanne, who was keen to work for Lemon and Lime Interiors after previously being appointed by the firm as a contract property dresser, said: “Having worked for Lemon and Lime before, I knew it was a company I wanted to be more involved with. I have witnessed first-hand the difference we can make to a property and I’m excited to now be part of the team full time.

“My new role expands upon just staging houses on the ‘dressing day’, working alongside our designers to prepare furniture, artwork, and accessories. I will be overseeing the implementation of projects throughout their full lifecycle – from furniture delivery through to the property styling for photographs.”

The second appointment, Molly Crawford, joins the firm as a graduate after previously studying interior architecture and design. Molly added: “I’ve always been passionate about properties and architecture; my new role allows me to bring life back into a home and help the property move forward onto new owners. In this role I will be supporting our project managers by designing mood boards, ensuring that clients are happy with our furniture selections and supporting all the arrangements required to bring our staging projects to life.”

Elaine added: “We are delighted to welcome both Roxanne and Molly to our close-knit team based in Derbyshire. Alongside the expansion of our warehouse space and the introduction of our associate programme, I am very excited to see what the remainder of 2021 brings for our team, the business and our wider home-staging community.”

These announcements follow the launch of Lemon and Lime Interiors innovative Scorecard service, which was introduced to the market last month providing sellers with a free property evaluation and a detailed report of how they can prepare their property for sale.

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