Signtouch partners with Samsung to bring digital sales centre technology to UK housebuilders

by Francesca

The new all-in-one platform combines an interactive sales and customer experience centre environment with the latest Samsung touchscreen devices and innovations

Signtouch, part of the Sign Build group of companies, has launched ‘Signtouch, powered by Samsung’, a pioneering digital sales centre solution offering new home builders enhanced development marketing, sales performance, content management, footfall analytics and customer experience – all via one easy-to-use interactive platform.

The way people want to experience a new home development and ultimately how they want to research and buy a new build home is changing rapidly. As retail data analytics confirms, consumers are no longer tolerating homogenised sales experiences – they expect every step to be personalised, multi-channel and interactive.

‘Signtouch, powered by Samsung’ provides new home builders with an effective way to transition from an uneconomical and environmentally unfriendly paper-based sales centre approach to a digitally driven single, integrated solution.  New home builders will now benefit from a customisable and reliable solution to meet the challenges of today’s new home buyers.  The Signtouch launch means that centralised sales & marketing teams can now share customised branded content in real-time at group, regional or development level with just a few clicks. 

  • The Signtouch solution is highly secure and robust and leverages new home builders’ portfolio of marketing, sales, and analytic capabilities, including 3D tours, interactive site plans and behavioural data.
  • The Signtouch nationwide hardware service includes touchscreen installation, site maintenance, removals, storage, re-installations, and decommissioning – all supported by Samsung UK’s nationwide repair or replace guarantee. 
  • The Signtouch software support service guarantees 24/7 uptime and provides remote technical support to new home builders as they transition to a digital, interactive sales centre.

‘Signtouch, powered by Samsung’ includes enhanced new build development marketing and sales capability, ‘one-click’ content management utilising existing marketing assets, footfall and customer experience real-time analytics, and visitor demographic knowledge. All of which will be available to builders of all sizes.  These features can be run standalone or integrated with a suite of applications, including leading Customer Relationship Management (CRM) and telephone answering services – ensuring everything works in sync.

Mark Cowin, Managing Director – Signtouch says: At Signtouch we are focused on making the transition to a digital sales centre effortless for housebuilders and have invested in interactive Point of Sale on behalf of home builders.  Bringing together the touchscreen innovation of Samsung with Signtouch’s leadership in new home builder digital sales centre technology, we are giving sales & marketing teams the interactive capabilities they need to meet home buyer expectations, through a single seamless solution.  Additionally, our open platform and joint innovation are paving new paths to an enhanced customer experience for UK housebuilders.  We’re looking forward to developing this partnership further and deeper in the future.”

Damon Crowhurst, Head of Display – Samsung Electronics UK says: “We’re excited to be working with Signtouch to bring to market an interactive sales centre solution that meets a real business need. The interface between new build developments and customers is of paramount importance and Samsung firmly believe that Signtouch offers new home builders a managed and cost-effective way to advance this interface and further enhance this complex relationship.”

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